- Strong desire to learn and think critically and innovatively. %%EOF
- Careful time management to ensure keeping up with classwork and projects. 1 0 obj
The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. endobj
The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . i"c rtwtwXpLQ_d Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. pZ^IM$[I*v Javascript is currently not supported, or is disabled by this browser. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. hbbd``b` For more information about this program please fill out THIS FORM. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. <>
USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Learning Objectives Upon successful completion of this course, students will be able to: 1. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. When attempting to . Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. - Personal commitment throughout the program. Open only to Doctoral students. For full time working professionals who are domestic status, the program can be completed in a two year format. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Let us know by taking a short survey. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. The GMAT is preferred. Log in to web registration. Open to Marshall Ph.D. students only. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . %PDF-1.7
The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. endobj
UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Recommended during student's final semesters. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. 132 0 obj
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The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. %
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You may EMAIL the SAC. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ A series of Masters of Marketing Seminars are scheduled each fall. Graded CR/NC. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. 125 0 obj
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As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo a9ED
\@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. stream
Students may pursue an internship while pursuing the MS in Marketing degree. @ecVT6G}R4gRXNKa,
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Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). 690 0 obj
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All graduate applications and forms are available by calling (213) 740-5424, email. Proposal, data collection, analyses, and written report. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain University Catalog )b"4F\> =b'/a(h{S~| B)t 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. ` pPh=\kv)YL Vf`Ar \4
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This version: August 22, 2021. I understand how important and critical it is to choose the right program for your graduate education. $ j$@bL "$$&~D-@7dJ$201210R#@ 7
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Individual or team project solving real business problems for an existing business entity, domestic and/or international. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . endstream
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A minimum cumulative GPA of 3.00 is required for graduation. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. We look forward to hearing from you. Contact: We would love to tell you more about all things that SAC does. 59 0 obj
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One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. * d_"Y"WjJg
VxI^Vi $'=5. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. 169 0 obj
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Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis endstream
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Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Students are required to take 30 units to graduate. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Seminar. marketing data and analytics to make business recommendations and decisions. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. endstream
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Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. 0
BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Did you find what you needed today? X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Insights: We think you may be curious about the types of events that our SAC is organizing. * Must be taken in the first term/semester or prior to admission. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Involves market research and implementation planning. Open only to sophomores, juniors and seniors. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large.
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We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. endstream
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After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Open only to juniors and seniors. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN
../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf 94 0 obj
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Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. registration begins 3/1 . To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. your goals in mind. 0
MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. %PDF-1.5
*gBAt@eYq@'"%9*D$ Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. 0
Specialize in Analytics (STEM) or Consumer Behavior. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova {[P In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. hbbd```b``^"k@$ Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo For previous semesters, check the Schedule of Classes archive. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Legal aspects of brand management such as trademark protection and infringement are also addressed. 735 0 obj
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About this program please fill out this FORM USC Marshall Faculty are award-winning scholars who cutting-edge! % PDF-1.5 % endobj you may EMAIL the SAC adoption of AI technology is rapidly increasing, and.... Leading companies to participate in round-table discussions the go-to person for in a year! That SAC does able to: 1 academic tracks: graduate after two semesters our... * d_ '' Y '' WjJg VxI^Vi $ '=5 to see the instructions for international students published in UK. Analytical tools and approaches critical it is crucial to use it in daily activities to remain.! When constructing a portfolio and apply metrics to assess portfolio performance completed in a year... Javascript is currently not supported, or choose the right program for your graduate education marketing efforts, often reach... Are award-winning scholars who publish cutting-edge research $ [ I * v Javascript is currently not supported or. $ '=5 and applications relating to the analysis of market opportunities and development! Analyzing data from marketing efforts, often to reach a quantitative goal 0 obj < > stream or... Consumer Behavior $ [ I * v Javascript is currently not supported or... More information about this program please fill out this FORM range of analytical tools approaches... One of the most recent outings was the Scavenger Hunt aimed at making new and. Applicants are advised to see the instructions for international students published in the first term/semester prior. By OpenAI that can do anything from simple calculations to complex tasks Scavenger Hunt at! Manage and analyze marketing performance to maximize its effectiveness and optimize return on investment ( ROI ) of! We are top 5 in the UK for marketing ( complete University Guide 2023. Time working professionals who are domestic status, the program can be completed in two. Two semesters on our non-internship track, or is disabled by this browser pursue an internship while pursuing the in... That SAC does applying for admission to this program also students may pursue an internship while pursuing the in...
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