The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. All Kim Crawford wines have to bend off covers, making them simple to open while retaining its freshness. Kim Crawford is part of a stable of New Zealand labels that Constellationthe largest exporter of New Zealand winesowns and exports to 75 countries. Who is US Representative for Gainesville Georgia? The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. --J.S.W. For further information, please visit www.kimcrawfordwines.com, or follow us on Facebook and Instagram. He and his wife, Erica. Kim Crawford Sauvignon Blanc cost $13.99. Its a far cry from the business model that made their previous brand an international success. September 11, 2022 by Rosamie. Maverick was the whole brand. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. While things are going well, its sweet sailing. Kim Crawford is the owner of Kim Crawford Wines. Hes a country boy, while the brand shrieks city. 32 reviews. Another surprise: While the brand is largely marketed to an urban audience, Crawford calls himself a country boy.. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. In fact, Kim Crawford was one of the first New Zealand producers to make an unoaked style of Chardonnay. The 1998 scandal involved a furor over mislabeling by Kim Crawford's former employer, Coopers Creek. 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. The winemaker is Anthony Walkenhorst. The Brand Went From Zero To 5000 Real Quick. The grapes benefit from long days, clean sea breezes and crisp nights. Working remotely may be considered normal these days (thanks, 2020), but when Kim Crawford started a virtual winery in 1996, it was seen as an innovative way to make wine without having to invest large sums of money in physical land and equipment. The brands organizer and namesake left the organization in 2007 after its securing by Constellation, leaving with a cool $50 million. Kim Crawford Wines, the No. Go to shop . When we came here with sauvignon blanc way back in 1997, it was such a new thing. Its all about acid and carefully watching the sugar balance, she said. It was, says Erica, the brand that said fuck you to the establishment. Expanding the estate is all about the kids. The name Kim Crawford is a familiar one for many wine drinkers. WordPress Cookie Plugin by Real Cookie Banner. Wines with low calories include: Sauvignon Blanc, Chardonnay, and Pinot Grigio. Brand strategist Jill Brinsdon thinks not, admitting that she "wouldn't have a clue" who Kim Crawford is. The company is based in Marlborough, New Zealand, and produces wines from grapes grown in that region. 2014 - 2023 VinePair Inc. Made In NYC. There is a U.S. Representative named Andrew S. Clyde. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. Weve seen a great response so far which is fantastic, we have some loyal customers who know the brand and want an alternative for different occasions. Who was Long Duk Dongs girlfriend in Sixteen Candles? To join the conversation, comment on our social media channels. The Crawfords are now almost a decade into their second act, running Loveblock Wines, their organics-driven estate amid the windswept hills of Marlborough in the northeastern tip of the South Island. If I was God, I think it would be essential for all New Zealand wines to be organic. He describes Crawford as a very good technical winemaker. Kim Crawford is part of a stable of New Zealand labels that Constellation--the largest exporter of New Zealand wines--owns and exports to 75 countries. Who is US Representative for Gainesville Georgia? In 2003, when the Crawfords sold their brand to Canadian wine giant Vincor it created ripples of interest. Cambridge Wines. I want to show you what were doing now and how different it is to what we did before. What is the significance of Jacobs well in John 4? We started this dream from our home in Auckland, New Zealand and hoped it would succeed, Erica said. Loveblock is her husband Kims first new product, other than contract deals, since leaving the company which owns his trademark name, and it has been years in the making. The U.S. saw its first bottles of Kim Crawford Wines in 1998, two years after the companys founding. Not only is Kim Crawford the top-selling New Zealand wine in the United States, its the top-selling Sauvignon Blanc in the U.S. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself . Kim . Keith Stewart agrees. Our philosophy on making good wine is simple: focus on flavor. It was all they had. On it they had mapped out their future: Grow the brand, sell it within nine years and then buy land. The countrys wine regions, tiny in comparison to others around the world, are making huge strides in Sauvignon Blanc, Pinot Noir, and more. So what if, some time in the future, on this patch of organic land, Kim Crawford makes a wine better than all the rest. But with the explosion of social media, its easy to slip up when your name is no longer just your own, but rather someone elses business. "She understands the game and gets on with it. Kim Crawford is a wine company that was founded in 1996 by Kim and Erica Crawford. Kim Crawford Winery was launched in 1996 in Auckland, New Zealand. 1-selling Sauvignon Blanc and leading New Zealand wine brand in the U.S., has been named the official wine of the US Open Tennis Championships in a new multi-year agreement between the USTA and Kim Crawford Wines. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Buyers were back for a big Napa auction on the weekend, and their wallets were open. Opinions expressed by Forbes Contributors are their own. Kim Crawford wines are sold in more than 50 countries around the world. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. Our master winemaker, Anthony Walkenhorst, describes himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp. Although Crawford himself may be back, however, Loveblock wines are not simply a reboot of his previous venture. Whereas we went in with the standard wine which went around the world and it was completely different to what they were used to, so you had a point of difference.". The Army Air Corps (forerunner of the Air Force) and the Marines had no blacks enlisted in their ranks. Kim Crawford has gained a cult following over its twenty-year history for its distinct taste, unwavering quality, and inclusive spirit, said Julie Rossman, Vice President of Marketing for Kim Crawford Wines. With Loveblock, however, organic farming constrains the nose, Crawford said, creating wine with a more restrained and elegant style. Ten thousand cases of Loveblock wine were made in 2012 and the first shipment has already been sent to the United States. From the crisp acidity of a Marlborough Sauvignon Blanc to the bold complexity of Central Otago's Pinot Noirs, New Zealand wine is as unmistakable as it is unapologetic.Still a relative newcomer to the wine industry after making a splash in the global market in the late 1970's, New Zealand has wasted no time in carving out a name for themselves and their distinctive wines. They want to know where its grown, how its grown, what has gone into it. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. Since its launch in 1996, the label has gained critical acclaim around the globe. No corkscrew? $19.99. Hopefully, Ill be good enough one day.. They say they werent ever tempted to return to virtual winemaking with Loveblock; blending grapes from a variety of suppliers is now commonplace among brands. Lets move on to the detailed review. And this wine delivers all those qualities, and more, like a good price. APPELLATION: New Zealand I had some time doing nothing, but it was too early to retire because you had no one to play with.. But here, you say, What on earth is that?. A Fifth Season American Craft Brewers Embrace Munichs Secret Starkbierzeit. But we now have infrastructure and know what to plant. So far the Crawfords have put around $8 million into Loveblock, and despite the slow return on investment, the label has grown enough to reach a tipping point. Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectators Top 100 List on four separate occasions, and being recognized as an Impact Hot Brand for the past twelve years. Subscribe to Forbes Asia. Back in 1996, when Kim and Erica started Kim Crawford Wines, they had plenty of vision but no money, so they built a virtual winery out of the back room of their Auckland home. While the Crawfords have since sold the Kim Crawford brand, the couple has begun producing wine under a new name: Loveblock. Please enjoy our wines responsibly. Building a vineyard from scratch is expensive and time-consuming, farming is all about managing risk, and organics are not generally known as a moneymaker. Who was the only black actor on The Andy Griffith Show? *Adapted from an article that first appeared in Metro magazine. For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. Kim and Erica took a novel path, but it enabled them to fund their dream, and thats to have all the elements, the personality of the brand and control over the way the raw product, the grapes, are grown. With grapes grown between the latitudes of 34 and 47, our growing regions cover a distance of 1,000 miles from the northern tip of the country to the southern coast. They had done just thatbuilding a bestselling sauvignon blanc label that they sold for a small fortune, which allowed them to develop sizeable vineyards, land that they love. We think of terroir as natural magic, but what is the human contribution to this elusive concept? November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for . We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. Who played Barbra Streisands husband in Prince of Tides? Based in Marlborough, the company makes a large range of wines sourced from multiple regions around New Zealand. [ii] Nielsen CGA, L52 weeks ending10/7/2018 The deleted tweet was a reminder of just how onerous the conditions of the deal are, a decade on. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). New Zealands wine areas do produce more than Sauvignon Blanc; however, the varietal is without a doubt its most significant, representing over 60% of the nations complete result. Brut vs Extra Dry: Whats the Difference? Committed to innovation, Kim Crawford was the first wine label to move to screwcap closures in New Zealand, a practice that is an industry standard today. What makes the Loveblock pinot gris special? Usually, when you take New Zealand sauvignon blanc you dont even need to pick it up. And while there are myriad reasons to love Kiwi wines, theres one name that caught the eye of American oenophiles: Kim Crawford. For me this is generational, says Kim, who grew up on a farm in rural New Zealand and studied oenology at university. About Kim Crawford Wines. So beloved is Sauvignon Blanc, its also the favorite Kim Crawford product by far: Of its eight products, Kim Crawfords Sauvignon Blanc is the biggest seller by a landslide, accounting for 90 percent of the brands overall sales. That embodies a much stronger and compelling story [than their original label], says viticulture consultant David Jordan. And that training in science, she believes, came in handy when she was marketing what would become the first Kiwi brand. If youre a wine lover, you know that theres something special about pouring a glass of, Dominio de Cair Seleccin La Aguilera WineO Mark Review Wine Stats Grape Variety: 95% Tempranillo, 5% Merlot Vintage: 2016 ABV: 14.5% Wine Region: Ribera, Emilio Moro Ribera del Duero WineO Mark Review Wine Stats Grape Variety: 100% Tempranillo Vintage: 2019 ABV: 15% Wine Region: Ribera del Duero, Spain. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. Why Don Papa is the worlds fastest growing super-premium rum. He and his wife, Erica Crawford, have since started a Marlborough-based wine brand called Loveblock, which specializes in organic and sustainable viticulture. 2007 - 2023 - Wine Industry Network LLC. It has taken eight years to transform a paddock on top of the hills into a producing winery embracing biodynamic principles. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. Seven distinct sub-regions make up Marlborough, and the differences among them hold the key to blending intense and complex Kim Crawford Marlborough Sauvignon Blanc. This story appears in the October 23, 2017 issue of Forbes Asia. Loveblock Farm, the winerys anchor vineyard, is located in the hills of Awatere Valley in Marlborough, New Zealand. For me, its quite Burgundian. So the expression is quite different. Brut vs Extra Dry: Which is Better? Im hoping weve got the balance right here.. Ive been very nostalgic looking through some of the documents and images weve put together for this campaign so its great to see the other people share in the success and enjoy the wines. It comes at you, right? This diurnal shift is one of the critical components contributing to the intensity of our Marlborough wines. 2022 Kim Crawford Wines. We specialize in equipment and supplies for wineries, breweries, and distilleries. Kim Crawford Sauvignon Blanc, Marlborough, Kim Crawford Unoaked Chardonnay, New Zealand, Kim Crawford SP Small Parcel SpitFire Sauvignon Blanc, Marlborough. Whats more, for the people who need to take their wine in a hurry (or need a significantly simpler lift from the cooler), the brand likewise offers its Sauvignon Blanc in jars an optimal bundle for picnics and social occasions. WHITE PLAINS, N.Y. AND MARLBOROUGH, New Zealand, June 25, 2019 - The United States Tennis Association (USTA) and Kim Crawford Wines today announced a new partnership that names Kim Crawford Wines as the official . So why did the Crawfords sell their company to Vincor in 2003? Legs were not evident from the beginning; however, at that point formed into thick and quick tears. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. Were quite restrained but hopefully a bit more complex.. The following year, Vincor was acquired by Constellation . Manage Cookies Accept & Continue. While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. Hailing from New Zealand, the Kiwi duo is credited by many for popularizing the jubilant and . In her view, the new owners "havedone a great job of ensuring its a brand with a joyful attitude, a sense of style and adventure and family.. There is a U.S. Representative named Andrew S. Clyde. Kim Crawford Sauvignon Blanc has proven to be a major hit for New Zealand winemakers. Personally, its been so great for Kim and to stop and reflect what has been achieved, Erica (above) tells Drinks Digest. Kim Crawford Rose Wine, Marlborough, New Zealand, 2pk 250ml can . Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. Crawford peddles her wine to the masses, available in nearly every popular grape varietal in both bottles and cans. Erica Crawford says shes convinced that producing ethical wine is where the New Zealand industry needs to head. A lot has changed in the 24 years since Kim Crawford was founded. While Erica Crawford says they always intended to build up, then sell the Crawford brand and neither regrets the deal it happened much sooner than they planned, and hindsight is a wonderful thing.. The brand currently creates seven unique assortments in two of New Zealands most famous wine districts: Hawkes Bay, most popular for its Chardonnay, and Marlborough, adored for its Sauvignon Blanc. Save my name, email, and website in this browser for the next time I comment. A woman walks into a grocery store and picks up a bottle of Kim Crawford Sauvignon Blanc before grabbing a pair of sunglasses from the display and strutting her stuff down the aisle. "In this episode of "EOD Drinks," the VinePair team is joined by Kim Crawford, creator of the eponymous Kim Crawford Sauvignon Blanc, and his wife, Erica Crawford. And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. NJ: Morristown . I anticipated that the taste should be sweet, given the fragrance. He met Erica, a medical scientist, in her native South Africa at a wine festival. Add to Cart. But yes, it is hard, believe me., Erica says she would never name a brand after a person again. The brand was going really well and we needed to go from 100,000 cases to 200,000 cases, says Kim. 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